


Works by Hana Knížová represent the most contemporary examples of international fashion and magazine photography in the Czech Grand Design nominations. But instead of merely selling clothes, accessories and lifestyle dreams, they first and foremost revolve around humans matter that some may view the new face of the Céline brand or a north- Bohemian underage delinquent as foreign. Because Knížová is first and foremost a portraitist, which can no moreover be proved by her this year's title shot for the competition/exhibition Portrait of Britain, organized by the British Journal of Photography, and her earlier portrait for the British National Portrait Gallery (which resulted in her receiving the 2013 John Kobal New Work Award). For whatever reason, Knížová is mainly a perceptive author of women's and children's portraits, and her engaged projects focusing on twins, mothers, and clients of foster homes or asylums for families in need in her work unusually smoothly alternate with playful compositions for magazine supplements aimed at higher consumerist strata. A former student of social sciences, maybe not surprisingly, strips the first of tiresome dinginess, the latter of their ivory towers, and the two of deathly self-importance. Both the subtlety of the subjects and the melancholy found in the intimate portraits and, simultaneously, the sense of bright colors and soberness bare, but always "keeping up appearances" – are perfectly in line with the fact that anytime Knížová shoots fashion, it is not about affectedly stiff photographs of collection pieces but, most preferably, about an animate and informal world which, similar to her documentary-related style, came to life on the far end of the spectrum via comparing the street level and the catwalk pedestal, among all the bloggers, cognoscenti, fashionistas, influencers, fashion insiders, fashion hipsters, the overall fashion crowd and Champion/Vetements. Knížová herself is a successful model (she, for instance, showed up in Jürgen Teller's shots), and her best series feature her acquaintances and friends in business along the axis Prague-(Paris)-London- NYC-LA. The leading cooperation today, apart from that with Kateřina Dymáková and Tereza Srbová, is the ditzy, androgynously street-smart cooperation with the above- mentioned new Céline face, Daniela Kociánová (this time in the form of an editorial for Bluepaper 10, which naturally made the cover turned upside down). And although Knížová somehow smoothed her expression here, she still develops on the girlish intimacy and unpretentiousness of the fashion photography tradition represented in 1990s' Britain by Corinne Day and Elaine Constantine (and Teller minus his machismo, plus the new wave of female photography pursuing the vulnerability of today's prime, recently revived by Petra Collins in the USA). The apparent personal fervor, the purity, the wide array of unpretentious locations and the natural light or, on the contrary, the admittedly pointed flashlights, the alternations between stillness and restlessness, and the only slightly inconspicuous and non-serious styling very far from the sculptured Photoshopping, in most cases lure viewers to places which nicely exceed the clichés of their own genres.
Michal Nanoru