CGD

Veronika Janečková won the Young Package competition, which aims at seeking new potential of packaging materials. However, her idea is something much more than a mere package: it is an optimistic vision of the future without plastics and superfluous waste. She designed an alternative to coffee capsules, today widely produced of aluminum, the recycling of which is no great shakes.

The material of her innovative capsules is waste – the remains, which would otherwise be thrown away in the kitchen with no further use. The foundation is always recycled paper slush, while various kinds of waste – even including coffee dregs – serve as the binding agent. Everything is on natural basis, and you can therefore compost the capsule with clean conscience when you prepare your morning coffee.

Although it is unclear at this moment whether Veronika's idea eventually makes it to the production and how, for example, a long-term storage of coffee would be, we should definitely pamper the ideas of this kind. Today, it should be the designers' mission to think how to relieve the planet equally as to focus on the efforts at fusing functionality and aesthetics. The young designer, whose alma mater is the Tomas Bata University in Zlín, has been pursuing the issue of packaging on a long-term basis. Her 2014 bachelor's thesis proposed a series of designs of packaging materials for the author's Panika brand and already there, she stressed the subject of recycling as fundamental. Two years later, she attracted attention in the Young Package competition with her design of the playful and smart Drink Water brand package, Play with a Bottle. In short, Veronika is the queen of packaging materials who strives to take small steps in order to make the world a little better.

Veronika Pařízková