CGD

"We created independent individual brands that correspond with their specialisation, plus we transformed the previous umbrella brand of Ambiente which represents the hallmark of quality into the form of a star."

"Studio Najbrt represents a phenomenon on the Czech scene – it is the first creative studio established in the Czech Republic and has remained on the top of contemporary, yet user-friendly, design for over twenty years," explained Iva Knobloch on the studio's position in the Czech market. "This position ranks among those that are most difficult to achieve, seen from a long-term perspective. Charismatic Aleš Najbrt is able to build up his collaborators, both clients and studio members, accordingly. We might even call it the "najbrtesque" style of visual communication: austerity, straightforwardness, optimism." Apart from many other projects, they spent the last year working for the Ambiente chain of restaurants. Even though each of them has its own original style and cuisine, they all have a single common denominator. The visual style of the individual restaurants was created by Studio Najbrt members Zuzana Lednická (Hospoda, La Degustation), Martin Vácha (Pasta Fresca), Petr Štěpán (Čestr and Brasileiro), and Marek Pistora under the supervision of Aleš Najbrt. The graphic design for the book, Naprej!, on sports facilities was crafted by Bohumil Vašák. Studio Najbrt won the 2007 Graphic Designer of the Year Award and features among the nominees on a regular basis.