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Fashion Designer of the Year
Hana Zárubová
"When I was little, I used to perceive clothes as something flat. Later, I learn the concept of cuts, which smashed my 2D system. I started to work in space. Now I seem to go back to the beginning, to geometry and abstraction."
The basic theme of the Panto.No collection are color values, color scales from the Pantone sample book, ranging from white to the shades of grey and black. "As for the shape, I played with two basic geometrical shapes – the circle and the square. Integrating these two basic elements into cuts, I created abstract forms of clothes," says Zárubová about the collection presented at the Designblok Premier Fashion Week last year. In this collection, the Designer of the Year 2010 follows up the aesthetics of the previous collections from her No. label, preserves modest colors, and ventures further into the logic of geometry and cuts. Thus, one can find clothes of non-orthodox pioneering shapes in the street that do not lack technological innovation – instead of traditional sewing, Zárubová applied the welded seam technology and overcasting jacket and coat pocket openings with transfer prints.