connecting the retail space with the studio and hosting live auctions
The space, where countless young Czech designers, jewellers and fashion designers can be encountered in one place, was established in 2015 by the jeweller Eliška Lhotská with the ambition to create a curatorship-based shop offering local design. The very active young artist, who is also behind the concept of the Pecha Kucha Night event, held in Železný Brod, has put together a strong team of her former schoolmates and creative friends for the Koncept Story. The shop is supplied by several individual designers and young brands, who share both the rent and the space. They all supplement each other, which results in a colorful mosaic of clothing, jewellery, products and accessories. Currently, the range on display in the pleasant and intimate shop at a Letná square in Prague includes works by the brands Oneday, DEZÉN, Maria Makeeva, Nastassia Aleinikava, Optiqa, MORPHE by Kristýna Malovaná and Petiteé. Besides selling its own products, Koncept Story also actively partakes in promoting Czech design at regular shows and festivals and via special performances, for instance the outdoor fashion show Milky Way, realized by the fashion group Dry Milk of Virgin Mary and the artist Ondřej Vicena as part of the Mercedes Benz Prague Fashion Week.
Adam Štěch
2015 Shop of the Year
Koncept Story
design and overall store presentation
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies. However you may visit Cookie Settings to provide a controlled consent.
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorised as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyse and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Performance
Performance cookies are used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customised ads.
