CGD

The authors of the project respond to the currently already non-existent expression "type founding". The individual letters are not cast in lead and do not serve typesetting but, instead, work as independent abstract forms made of porcelain. Every letter of Vojtěch's original Vegan Sans alphabet was turned around its left axis, which resulted in a set of symmetrical objects. The collection – initially the outcome of the author's scholarship at the Studio of Ceramics and Porcelain at the Academy of Arts, Architecture and Design in Prague – was developed for serial production by the designer Matěj Polách. The font is characteristic of very soft curves and casting it in fired clay was rather demanding from the point of technology. The authors, nevertheless, hereby prove that even the digital craft of typography can be returned to three-dimensional space. They employed the classical wheel in making the form, and the letters were subsequently cast, fired and glazed. Matěj often had to sit an entire day by the wheel in order to produce the final shape, while it takes just an instant in 3D software. The for-sale collection comes in several color variants. Each and every shape bears a hidden meaning of a sign, abstracted to pure form. And just as we can compose words from letters, we also can piece together the individual letters of Superior Objects. The result is decorations in the form of a totem that can bear one's own name. The outcome is exclusively up to the owner – whether it is a vase, a candlestick or, simply, a nice object.

Typography is a discipline pursued by an extremely narrow circle of professionals. Matěj and Vojtěch have now transformed it into the field of applied arts where it can be encountered by anybody without even realizing it. Letters are becoming interior decorations.

Radka Machalická